There are four key steps you’ll need to take to ensure your FSBO listing is marketed correctly.
If you have ever thought about selling your home FSBO (For Sale By Owner), there are a few steps you’ll need to take to market it correctly. Simply placing a sign in your yard and hoping buyers drop by isn’t enough.
Here are four tips that will help you market your FSBO listing like a pro:
1. Consider working with a seller’s agent. You may feel like having professional assistance defeats the purpose of selling FSBO, but it really doesn’t. In the end, hiring an agent to work alongside you as you sell your home is one of the best ways to boost your property’s exposure and to draw in a great number of buyers. Agents have access to resources that those outside of the real estate industry simply do not, and leveraging these resources is sure to make your selling experience much more successful. Working with an agent also means you won’t have to worry about letting in buyers for showings on your own. Your agent can handle this, instead.
2. Hold an open house. Holding an open house the very first weekend that your home is on the market is a fantastic way to drum up interest among prospective buyers. These highly effective marketing events are also a great way to show interested buyers what kind of competition they’re up against, thereby making your home a hot commodity in the market. Additionally, open houses allow buyers who may be unavailable to attend a scheduled showing to check out your listing. All in all, open houses are a great way to promote your property.
3. Advertise everywhere. This means utilizing every available channel, whether that be the internet, print media, yard signs, or whatever else. Since the vast majority of buyers now begin their search online, advertising on major real estate sites is particularly critical.
4. Utilize social media. As mentioned in the previous point, making sure your listing has a strong online presence could make or break your chance of finding a buyer. Posting photos on social media is an especially effective way to showcase your home and any unique features it might have.
If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.